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Marketing Research An Applied Orientation 6th Edition by Naresh K Malhotraw folder – Test Bank

Chapter 11 Sampling: Design and Procedures

1) The inferences that link sample characteristics and population parameters are estimation procedures and tests of hypotheses.
Answer: TRUE
Diff: 3 Page Ref: 339
LO : 1

2) A census can greatly decrease nonsampling error.
Answer: FALSE
Diff: 2 Page Ref: 339
LO : 1

3) It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.
Answer: TRUE
Diff: 2 Page Ref: 339
AACSB: Reflective Thinking
LO : 1

4) Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.
Answer: TRUE
Diff: 2 Page Ref: 341
AACSB: Reflective Thinking
LO : 2

5) The Bayesian approach to sampling is theoretically appealing, however, it is not widely used in marketing research because much of the required information on costs and probabilities is not available.
Answer: TRUE
Diff: 3 Page Ref: 341
AACSB: Reflective Thinking
LO : 2

6) The statistical distinction between sampling with replacement and sampling without replacement is important only when the sampling frame is not large compared to the sample size.
Answer: TRUE
Diff: 3 Page Ref: 342
AACSB: Reflective Thinking
LO : 2

7) If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.
Answer: TRUE
Diff: 2 Page Ref: 342
AACSB: Reflective Thinking
LO : 2
8) The larger the sample, the greater the gain in precision by increasing the sample size by one unit.
Answer: FALSE
Diff: 2 Page Ref: 342
AACSB: Reflective Thinking
LO : 2

9) Sample size is influenced by the average size of samples in similar studies.
Answer: TRUE
Diff: 2 Page Ref: 342
LO : 2

10) Nonprobability samples do not allow for objective evaluation of the precision of the sample results.
Answer: TRUE
Diff: 2 Page Ref: 344
LO : 3

11) Every potential nonprobability sample needs to have the same probability of selection.
Answer: FALSE
Diff: 2 Page Ref: 344-345
LO : 3